Monday, March 10, 2008

New York Times on Text Messaging

Article views text messaging through the prism of a "generation" gap. Although when reading the article, youth leading the market seems a more precise interpretation . Parents and adults also embrace the medium, which fundamentally differs from a complete disconnect (which I think of as classically illustrated by the initial release of rock & roll music).

To me the most interesting and significant aspects from the people interviewed revolve around the value and uniqueness of mobile text messaging as a medium. They described it as "personal", and something in-between an email and a phone call. Text messaging is asyncrohonous yet immediate. Informal and concise. Coded abbreviations are the norm. This means all parties to a communication must have the code book. But it also means high efficiency of communication.

The fact that text messaging was not originally envisioned as a key consumer technology but rather as a method for the phone companies to send service messages, lends further credibility to its claim as an important medium.

As I've written before, we remain early in the innovation cycle for this humble yet powerful medium.

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