Research from InfoTrends released in conjunction with the Photo Marketing Association show indicates that the market for preserving memories and photo books will grow from $910 million to $1.5 billion in 2013. But amazingly, 70-80% of people abandon the process of creating a photo book in the middle. The analysts chalk this abandonment rate up to inadequate web services and software for producing. While I agree with that assessment, the broader point remains that people want the enjoyment of photo and memory books but don’t want to undertake the time and work required to assemble the books.
Ibiograph (www.ibiograph.com) and its Day in the Life service solves the problem no matter the root cause. Customers of Ibiograph service simply take pictures with their camera phone and send them via picture message to mms@ibiograph.com and the Day in the Life service automatically assembles and produces a PDF photo book for the customer to download at their convenience.
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