Tuesday, March 24, 2009

Mass market consumers starting to avoid stand-alone cameras

Why carry multiple consumer electronics devices when one will do? The mobile handset industry operated on this assumption for years. Today an article in WSJ features general consumers (not early adopters or "techies") experiencing the value of smartphones with 2 - 8 megapixel cameras. People don't need a dedicated camera when the camera on their phone achieves a certain level of quality.

"Why would you want to carry around so many devices? I have everything I need in one device," Mr. Vargas says, adding that he now hardly ever uses his stand-alone digital camera.

Earlier this month, he also took pictures of his baby son using the E71's camera and printed them at a local shop; he says his family couldn't tell the difference between those photos and ones taken on his Canon Inc. digital camera.

With a camera with them all the time and a compelling reason to do so (ibiograph and autobiography), people will expand their concept of what to record. Everyday, seemingly mundane experiences may prove ex post significant or at least a fun forgotten memory.

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